We are happy to welcome Toy designer, Illustrator, Story world builder, and creative lecturer Aaron Archer to TFcon DC 2017.
His TRANSFORMERS contribution as creative leader and partner touched all aspects of the brand for over 13 years. (including: Feature films, toy, video game, publishing, the ride, and animation projects). Toy Highlights include, BW Dragon Megatron, Unicron Trilogy, Alternators, Mini-cons, TF Masterpiece, GI JOE Resolute, and Star Wars Jar- Jar toys.
During his career at Hasbro/Kenner, Aaron designed action figures for a variety of brands including Beast Wars, Star Wars Ep1, GI JOE, Batman Animated series, Legends of the Dark Knight, Total Justice, Alien Resurrection, Jurassic Park 3, and many other classic toy-lines.
Aaron develops personal art projects and is active in the toy and entertainment industry. Aaron shares his creative experiences and creation methods through speaking engagements and will seen in the 2018 Netflix Toy focused documentary The Toys that made us.
The building elements of a Franchise
Join Aaron Archer (Former Hasbro Design VP) for this 2-hour workshop, as he shares his thoughts about the pros and cons of world building and franchise planning. This workshop will help you look deeper into the forces that can shape franchises destiny.
Aaron will guide the workshop through various approaches and why some of your favorite franchises succeed or fail and by whose terms? Attendees will participate in an interactive group brainstorm to workout their creative thought process. We will discuss the real world issues that come up during development and how that impacts the final product. Anyone with an interest in the creative process behind world building (artist, writers) will find this an informative and entertaining workshop.